The Team

  • co-publisher
    Gretel Going
  • co-publisher
    Kate Fleming
  • creative director
    Cesar Cruz
  • lead designer
    Chad Powell
  • social media
    Keely Miller
Gretel Going
Hi, I'm a founding partner at Channel V Books.

My contributions to Channel V Books are media and marketing know-how, and good ol' fashioned life experience - not to mention a decent amount of common sense. I credit my ongoing love affair with social media to my curiosity and compulsive need to connect with people on an intimate level. I was blogging (a lot) before blogging sold out and went mainstream. I'd like to think that my blogs - yeah, there were a few - drew mainstream media attention and the interest of a few publishing houses because they were good, not because there was less competition back then, but I'll take what I can get. Either way, I'm lucky to have since transformed my understanding of the online world into a series of successful programs for CVB's roster of great brands.

Aside from blogging, I spent my pre-CVB days in the cutthroat New York PR world, and at a few Chicago and San Diego magazines (one of which I co-founded). I also ran a publishing association, worked briefly in production at the Jerry Springer Show, and studied at Indiana University.

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Kate Fleming
Kate Fleming is a partner at Channel V Books, and unlike Gretel, she does not mind writing about herself in the third person. Kate works on new business development, helps develop client strategy programs, and is on the ground with all elements of development and implementation. She brings a background in writing and editorial work to bear on all of her work for clients, always keeping in mind audience perspectives and needs when developing campaigns and content.

Kate spent a number of years teaching high-school English, most recently (though that's really not so recent anymore) at Saint Ann's School in Brooklyn Heights. She graduated with a BA in English from Brown University, and she holds an MA in English from the University of Texas at Austin. She also spent a year studying at the Sorbonne in Paris, France. These days, Kate lives in Brooklyn and travels to exotic locales whenever she can find time (which, alas, is not very often).

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Cesar Cruz
Cesar is Channel V Books' trusty creative director and quiet voice of reason. Because he's supernaturally talented (really), he oversees every single piece of work that comes out of CVB.

Before print died, Cesar co-founded California-based magazine numberII (2003 - 2005) and has been commissioned by clients such as Levi's, USA Weekend magazine, New York University, The National Museum of Mexican Art, Custom Publishing Council, ENS Development and Properties, M-real and Ruth Cansfield Dance.

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Chad Powell
Chad Powell is a designer at Channel V Books who arrives at work each day chock-full of energy. He is charged with developing the look and feel of client campaigns as well as website development and implementation. Chad infuses his work with creativity, a clean look and sophisticated design elements. Early incarnations of his work can be found in the mountain of Post-It notes on his desk.

Chad's previous experience includes designing front sections for one of the nation's largest metro newspapers, The San Diego Union-Tribune, and creating branding and marketing promotions for several graphic design and photography studios. He graduated from the College of Arts and Letters at Michigan State University with a BFA in graphic design. A Michigan native, Chad has taken to New York City like a fish to water. He spends his time drowning in concretes from the Shake Shack and perfecting his methods for shoving Ethiopian food into his mouth (injera bread works best).

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Keely Miller
Do you spend your entire work day scanning Facebook, Twitter, and a slew of blogs? So does Keely, CVB's resident Gen Y-er and social media junkie. Keely's primary role is to act as the direct conduit between brands and their online audiences. Through on-the-ground monitoring, listening and audience generation, she helps clients like IBM, brgr and The Grossman Group identify and connect with their audiences, shape their messages, and generally engage with their online followers. She's always on the lookout for new ways to unite clients with consumers and/or business leads through creative (and often times, common sense) tactics that prevail in this exciting environment of real-time information, oversharing, and virtual, yet powerful, relationships.

Keely graduated from the University of Massachusetts Amherst, where she received her Bachelor's Degree with honors in Communications. In order to perfect her aptitude for quoting obscure lines from even obscurer movies, she additionally earned a Film Studies Certificate. Keely hones her on-the-job skills off the job as well, thanks to her real-life obsession with social media (read: propensity for online stalking and compulsive updates). When not doing that, you'll find Keely watching just about any cop show she can get her hands on, baking chocolate chip cookies from scratch (watch out, Genna!), convincing people to give country music a chance, and accidentally repeating her own stories.

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