Age of Conversation 3
It’s Time to Get Busy!
by Drew McLellan and Gavin Heaton
Following on the success of the first two editions, Age of Conversation III: It’s Time to Get Busy! again kick-starts the discussion about how the global marketing landscape is changing. With over 300 of the world’s leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century’s economy of ideas. As businesses, public and private organizations, and individuals realize that there’s much more to social media and its impacts than first meets the eye, Age of Conversation III shows which platforms, tools, and approaches truly work.
From the boardroom to the locus of customer interaction, social media is transforming the way we do business. The impact of this is being felt in every customer interaction, each business decision and even the way we source, retain and engage our staff.
“Social media” is the business buzzword of 2010.
But what is happening beyond the hype? What are the practicalities that social media are imposing on our business practices?
In Age of Conversation III: It’s Time to Get Busy!, the world’s leading practitioners share their stories, ideas, strategies and observations. Each chapter yields practical insight and valuable experience.
The book is broken into a number of sections:
- At the coalface
- Conversational branding
- Getting to work
- Corporate conversations
- In the boardroom
- Pitching social media
- Innovation and execution
- Identities, friends and trusted strangers
This third book in the Age of Conversation series is crowdsourced, bringing together hundreds of authors from across the world. The diverse perspectives and innovative approaches reflects the global, changing nature of business today. All profits from the sale of the book are donated to the Make-A-Wish Foundation.